UTLA Media Training

On September 8, 2010, the UTLA Communications Department held a media training session for members interested in speaking with the media. Communications focused on best practices and dealing with different scenarios that may come up during a media interviews. (See below for "10 Tips for Media Interviews.") UTLA attorneys also took part to discuss the legal aspects of speaking with the media.

UTLA used this media training session as an opportunity to provide a call-in service for members to listen in to the meeting if they were unable to physically attend the meeting. For some future UTLA meetings, we may offer this option of calling in when we know may have an overflow crowd, or know that many people will not be able to attend the meeting.

10 Tips for Media Interviews

1. If possible, research the reporter, TV, radio station or newspaper before you agree to be interviewed. Read or view their past work.

2. Ask:

What is their deadline?

Who else will be interviewed? In what order?

What will be the format of the interview?

How much time will I have for the interview?

Then tailor your remarks to fit the time allowed

3. Television-sound bites

Radio-be ready for listener questions

Print-schedule short interviews

4. Tell your personal story

5. Any part of what you say may be used out of context

6. It's OK to say: "I don't know" or "I'll check on that and get back to you"

7. There never really is an "off the record". If you don't want it repeated, don't mention it.

8. Don't get too insider with "education speak". Simplify.

9. Connect the reporter with others (parents, colleagues, or principals) to speak on your behalf

10.  When possible, have someone with you at the interview to take notes or record the interview.

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For assistance prior to any interviews, call the UTLA Communications Department at
213-487-5560