UTLA ads build support for local school plans

UTLA Media Campaign build support for local school plans

During the buildup to the parent advisory vote (Feb.2 and 6th) and the School Board vote (Feb 23rd) on the reform proposals submitted by inside and outside groups, UTLA is running a series of print and radio ads to encourage support for the teacher plans. The media campaign, implemented with the help of the California Teachers Association, aligns with other outreach efforts, including a phone banking program with the County Federation of Labor.

Radio ads on 22 stations
Featuring the voices of UTLA members, our radio ad is airing for three weeks on more than 20 radio stations. The spot will air on English-language radio (including adult contemporary station KOST, oldies favorite KRTH, and news radio stations KNX, KFWB, and KABC), Spanish-language radio (including contemporary music station KLVE and oldies station KRCD), and Asian-language radio (the stations cover four languages: Korean, Vietnamese, Mandar in, and Cantonese).

Listen to radio ad in English (Text in English)
Escuche el anuncio de radio en español (Texto en Español)

Print ads and parent mailers in targeted communities
The radio spot will be supplemented by print ads in a variety of ethnic commmunity newspapers, including La Opinión, Hoy LA, Korea Daily, Korea Times, Eastern Group Publications, Chinese Daily News, Our Weekly, Los Angeles Sentinel, Sing Tao and Rafu Shimpo. UTLA is also sending full-page mailers to families in targeted communities.

Targeted Mailer (Sample)
Print Ads (in English) (en Español) (in Korean) (in Chinese) (in Japanese)

Phone calls to reach 90,000 families
UTLA has partnered with the American Federation of Teachers (AFT) and Los Angeles County Federation of Labor to contact more than 90,000 families in areas where outside groups are making their biggest takeover push. The phone program allows parents, after hearing the benefits of the local school plans, to choose to record a message for their School Board member.

The advisory votes will take place February 2 and 6. Superintendent Cortines will make his recommendations to the School Board on February 23.

Radio Ad Text

(In English)

Narrator:
The LA school board is about to decide the future of 30 public schools. And when it comes to making the changes our schools need -- it's teachers who know best.

Teacher One:
Classroom teachers believe ALL children have a right to attend their neighborhood school.
And we should strengthen those schools with proven reforms that emphasize smaller class sizes and focus on teaching the critical thinking skills our children need for college and good-paying jobs.

Teacher Two:
That’s why we need to stop the education bureaucrats’ plan to turn over our schools to outside corporations. Outside operators that run experimental schools -- and have a track record of excluding some children from attending their own neighborhood school.

Duffy:
This is A.J. Duffy, a special education teacher, and President of United Teachers Los Angeles.

Our kids need you to tell the School Board to say YES to local teacher and parent led reforms and NO to outsiders running our schools. Learn more at UTLA.net.

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Tag:
Paid for by United Teachers Los Angeles.

(In Spanish)

Narrator:

La Junta Escolar está a punto de decidir el futuro de 30 escuelas públicas de Los Ángeles. En lo que se refiere a cambios necesarios para nuestras escuelas, los maestros son los que más saben.

Teacher One:

Los maestros de clase creen que todos los niños tienen derecho a asistir a la escuela de su vecindario.

Debemos fortalecer las escuelas con reformas comprobadas que se enfoquen en números más reducidos de alumnos por salón y en la enseñanza de habilidades de pensamiento crítico que los estudiantes necesitan para la universidad y para empleos bien pagados.

Teacher Two:

Por este motivo necesitamos detener los planes de entregar nuestras escuelas a compañías privadas.

Estas compañías manejan escuelas experimentales – y tienen un historial de impedir que algunos niños asistan a la escuela de su vecindario.

Teacher One:

Nuestros niños necesitan que ustedes le pidan a la Junta Escolar que diga SÍ a las reformas propuestas por los maestros y los padres y NO a las compañías privadas que quieren administrar nuestras escuelas locales. Para más información, vaya a UTLA.net.

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Disclaimer
Pagado por Maestros Unidos de Los Ángeles